Research and Design
▪ a different perspective
Sherlock Holmes, Hercule Poirot, Columbo – names we know, detectives we love. But did you know every UX researcher is actually a detective just like these famous ones? Zsuzsa Kovács will tell you what UX research entails using examples of your favourite detectives.
Researchers and designers usually work together. Since we are comparing researchers with detectives, why not let Gábor Hoffer compare designers to their counterparts – alchemists – a men of science. In times when world dismissed reason as unwanted witchcraft, alchemists had to find a way to mask their deep knowledge and understanding of reality as something else. Although, doesn’t that sound familiar even nowadays?
Join us for this special winter edition with two awesome conference speakers from abroad. We will hold the event in English language. Whether you are a newbie in this topic or an expert, do not miss out on these two fascinating talks.
What Detectives can teach us about UX Research
Empathy, curiosity, a good poker face – these are just a few of the skills necessary for every UX Researcher. But what if I tell you good detectives need the same? And not only that, we also share a lot of useful techniques to use during our work. Because if you think about it: we both want people to talk about their secrets. Whether it is about how they make presentations, or where they buried a corpse – is just details.
In this presentation through techniques of some well-known star detectives I will teach you useful tips and tricks that come in handy when talking to users.
Zsuzsa Kovács
▪ Product Manager
▪ Prezi
Zsuzsa is a UXer since 2008. In 2013 she joined Prezi, and has fallen in love with UX Research which still is her biggest passion. A year ago she became a Product Manager, and now tries to make the Prezi Editor a happy place with her teams.
She is generally interested in people and loves stories. She is also always in the lookout for ways to learn more about how users feel and think about digital and analog products.
Design Alchemy
What can designers learn and use of the ancient methods of alchemy (yes, alchemy)? Let's go through history together and find out. We'll look at how basic principles established thousands of years ago shaped science and how they affect us even today.
Gábor Hoffer
▪ Director of UX
▪ LogMeIn
Gábor (or Flame as many call him) is a designer, currently managing UX teams. He studied engineering and teaching (also worked in both a bit) also some industrial design. He feels good when working with people and when he can provide a well-established environment for his teams. Currently he is responsible for the user experience of LastPass and LogMeIn Central, before he was working with product design and graphic design teams at Prezi. Enjoys beer, fishing more and more nowadays.